AI glossary for real estate agents · plain-English definitions

What do the AI terms agents keep hearing actually mean?

AEO (answer engine optimization)

Shaping your information online so AI answer engines quote and recommend you when someone asks a question.

GEO (generative engine optimization)

Another name for the same work, aimed at the AI tools that write an answer instead of showing a list of links.

Schema (structured data)

Code on a web page that tells search engines and AI, in a fixed format, who you are, what you do and where you work.

Entity

The single version of you that search engines and AI recognize across the web, held together by the same name, address and profiles everywhere.

Citation

When an AI answer names you or links to one of your pages as its source.

LLM (large language model)

The kind of AI model behind chat assistants, trained on enormous amounts of text to read and write language.

AI agent

Software that uses an AI model to finish a defined task on a schedule or a trigger and reports back, without you prompting each step.

Agentic

Describes AI set up to take several steps toward a goal on its own, such as reading, deciding and drafting, inside limits a person sets.

RAG (retrieval-augmented generation)

A setup where the AI looks things up in your own documents first and writes its answer from them instead of from memory alone.

Hallucination

When an AI states something false with confidence, such as a wrong date, price or feature.

AI Overview

The AI-written summary Google shows above the regular results for many searches.

AI Mode

The Google search option that answers your question as a back-and-forth AI conversation instead of a list of links.

Knowledge graph

The store of facts search engines keep about people, businesses and places, and how they connect to each other.

GBP (Google Business Profile)

The free business listing that appears in Google Search and Maps with your hours, services, photos and reviews.

Want to see how these apply to you? The five-minute self-check uses several of them in plain questions about your own website and profiles. For the systems behind the words, see the proof page, and for help putting them to work, start at AI for agents.